According to Deadline, Juno writer Diablo Cody has been brought on to pen the script for Sony's live-action Barbie movie, which will be produced by Parkes+MacDonald/Image Nation. Apparently the plan is to craft a "fashion film franchise" based on the ever-popular doll.
Barbie is seen (by some) as a symbol of female empowerment, so Cody (who's journey from stripper to Oscar-winning screenwriter is well documented) would seem like a good fit. “Diablo’s unconventionality is just what Barbie needs,” said Walter Parkes. “It signals we’re going for a legitimately contemporary tone. We’re bringing her on because she had great ideas, but even more importantly, she truly loves Barbie.”
From what we can tell, the story will re-imagine Barbie as a "Mary Poppins" type figure, arriving into the mundane lives of another bunch of characters, and "using her personal and professional skills to improve them".
Source: http://www.comicbookmovie.com/fansites/markcassidycbm/news/?a=116203
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