#ForceForChange @starwars #EpisodeVII @omaze @UNICEF #uinnovate @UNICEFinnovate pic.twitter.com/pCAbhcjKxn
— Bad Robot (@bad_robot) August 11, 2014 
With an exciting initiative that offered a chance to win unique rewards and prizes, including a once-in-a-lifetime grand prize, Star Wars: Force for Change raised $4,261,410 USD for the United Nations Children’s Fund (UNICEF). Donations were received via fundraising platform Omaze from citizens of 125 countries and enough money was donated to fund the equivalent of 7-8 new UNICEF Innovation Labs. The grand-prize winner was D.C. Barns of Denver Colorado, who shared during on a donor video chat that the first time he saw Star Wars when it opened in theaters in 1977, when he was only five. "I loved it! ... I just couldn't get it out of my head of 35 years." D.C. was then asked to share his favorite Star Wars moment. As he began to reply, he was suddenly surprised in his Denver office by members of Star Wars: Force for Change team. Once settled, D.C. exclaimed, "This! This is my new favorite Star Wars moment!"
Source: http://www.comicbookmovie.com/fansites/JoshWildingNewsAndReviews/news/?a=105796
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