In a special video message from the set of Star Wars: Episode VII, director J.J. Abrams announces the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucasfilm, in collaboration with Bad Robot, dedicated to finding creative solutions to some of the world's biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for UNICEF's Innovation Labs and its innovative projects benefitting children in need. To support the launch of Star Wars: Force for Change, Disney has committed $1 million, and fans can now donate directly at http://bit.ly/ForceForChange for a chance to appear in Star Wars: Episode VII. By pledging as little as $10 through the Omaze fundraising platform, any eligible supporter will be automatically entered for a chance to win this once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21st until 11:59pm PST July 18th.
Source: http://www.comicbookmovie.com/fansites/JoshWildingNewsAndReviews/news/?a=103981
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