Marvel's plan to release the first trailer for Avengers: Age of Ultron during Agents of S.H.I.E.L.D. was smart, but less than 24 hours after that announcement was made, someone leaked the preview online. Disney started removing it, but after multiple downloads and sites like The Wrap and Variety all started picking up on the bootleg, their hand was forced and it was released officially.
Source: http://www.comicbookmovie.com/fansites/JoshWildingNewsAndReviews/news/?a=109869
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