As compared to last year, box office ticket sales are down a whopping 20%. But, it's not all bad. 20th Century Fox has reason to cheer. Their new film, Dawn of the Planet of the Apes , is having a larger-than-expected opening weekend. Weeks before it opened analysts expected it to open around $68M, and based on Friday's number that seemed to be accurate, but Saturday results were only down 9%. That means Matt Reeves' film is now on pace for $72M to $74M. It also means it will outperform 2011's Rise of the Planet of the Apes opening weekend numbers by around $20M ($54.8M).
"Meanwhile, the Michael Bay franchise Transformers: Age of Extinction reached the $200M threshold today for Paramount Pictures after its third week in release. It rode through the July 4th holiday well and obviously lost a lot of ground this weekend to Apes. It was down about 53% from last Friday which was the Fourth of July and is likely to drop about 55% from last weekend. So $6.7M today and $16.7M for the three day to raise its cume to $209.2M." - Deadline
Source: http://www.comicbookmovie.com/fansites/nailbiter111/news/?a=103516
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